What A Difference A Day Makes

On Monday, I walked through the Marketplace in Derby, and saw the Magnum photo stands.

Now, I know that sometimes companies feel the need to undertake a rebranding exercise in an effort to remain “fresh and current” or to diversify their revenue streams.

But I was rather surprised to walk through the Marketplace in Derby on Tuesday, only to see that where the Magnum photo stands had been the day before was now transformed into a giant tent with a hot pink sign declaring the forthcoming show by The Ladyboys of Bangkok.

Personally, I think “Magnum” is still the snappier title.