First-Stop For Greener Creativity

I have to share this wonderful little site, which I came across (all thanks to the cool kids over at GOOD Design) today. It’s in its first stages, but expect it to grow rapidly – it offers the twin-wonders of reducing overheads to photographers while also making the world a better, greener place. Who could complain about that?

First-stop is a portfolio site, set up by creatives who were overwhelmed by the amount of paper promos they regularly received. Here’s what they had to say about it:

“The inspiration for the project came from the realization that our small agency alone amasses about 28 kilograms (60 pounds) of promotional post cards, posters, and booklets from illustrators and photographers every month,” says founder Lance Vining. “That got us thinking: If we take that 28 kilograms and multiply it by say 15 agencies, that’s about 410 kilograms of paper that’s just thrown away. What a waste.”

So, as a response, they created First-stop. If you’re a creative, you can sign up, and they will feature your portfolio on the site provided you pledge either to reduce your paper promos or that you don’t send any already.

The idea is that agencies and creatives can use First-stop to find work in paperless form, while also being able to opt-for working with other individuals who have pledged to make the world a less wasteful place.

I think it’s a cracking idea, and I’ve signed up already. 🙂

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